CARS24 has announced a strategic partnership with cricketer Mahendra Singh Dhoni. The company said that the move aims to elevate and strengthen the brand as it continues to grow through markets. As part of this partnership, Dhoni will own equity in Cars24 and will be the company’s brand ambassador. The investment is part of the series D round of funding. “We are very excited to welcome Dhoni into the CARS24 group. He is a role model and hero to most Indians.” Vikram Chopra, Co-founder and CEO, CARS24 said in a statement.
He also said mahi’s ability to constantly growing, innovate and find solutions to every problem thrown at him over the years have made him the most famous captain in the Indian history. It’s the same of values that we live by at CARS24 and therefore the partnership sensed natural and perfect.
Dhoni said in a statement, “I am very excited to be part of the CARS24 journey. Also being a fan of all things to do with cars, I am besides a fan of new age companies that are innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”
Founded in 2015, CARS24 has invested immensely in data and technology to provide consumers with a reliable, dependable and trusted solution. CARS24 is the largest platform for buying and selling cars in India. It aims to develop the way pre-owned cars are sold in India. The company has recently announced its foray into the franchise model and intends to scale up its presence in 300+ tiers 2, 3 and 4 markets by 2021.